Introducing a new way to share YouTube videos

Remember the first time you heard the opening beats of “Despacito”? Your ears perked up, your foot unconsciously tapping beneath the table. Like every “Despacito” loving person before you, you can’t help but dance, and when you'd finally caught your breath, you had to share it with all your friends. It would be wrong to keep something this goodto yourself. And that means you had to copy and paste a link into an email, social or messaging app to share that moment.

But like chats around the water cooler, shouldn't sharing a video be as easy as saying, “Have you heard this new song?” We’ve been experimenting with a better way to share videos on YouTube since last year. Thanks to all your feedback, we made some improvements and are now ready to roll out this new sharing feature to all users globally.

Starting today, you can share videos with your friends and family directly on YouTube. Not only can you share and receive videos in the app, you can also chat about them right on YouTube, reply with another video, invite others to the conversation, and more. We think it’ll make sharing easier, faster and more fun on your phone. And if you want to continue sharing videos through other apps, you can still do that too.

These shared videos all live in a brand new tab on your YouTube mobile app, making it easier than ever to catch up on videos your friends have shared or to show them a few of your own favorites.

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Get Your Foot in the Door with LinkedIn's Alumni Tool

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Unsure of what’s next for your career and who to talk to about it? LinkedIn’s alumni tool makes it super easy to see what companies your alumni work at, where they live now, what skills they have and what they studied to get to where they are. Think of it as a roadmap of the different career paths people took who went to your same school. Why is this information relevant to you? The next time you want to see where your major can take you or how to get your foot in the door at your company of choice, you now have a network of alumni you can tap for advice or who can help you make an important introduction.

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Facebook is working on Addressing Cloaking So People See More Authentic Posts

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We are always working to combat the spread of misinformation and the financially-motivated bad actors who create misleading experiences for people. Today we’re sharing additional steps we’ve taken to remove even more of them from Facebook, so that what people see after clicking an ad or post matches their expectations.

Some of the worst offenders use a technique known as “cloaking” to circumvent Facebook’s review processes and show content to people that violates Facebook’s Community Standards and Advertising Policies. Here, these bad actors disguise the true destination of an ad or post, or the real content of the destination page, in order to bypass Facebook’s review processes. For example, they will set up web pages so that when a Facebook reviewer clicks a link to check whether it’s consistent with our policies, they are taken to a different web page than when someone using the Facebook app clicks that same link. Cloaked destination pages, which frequently include diet pills, pornography and muscle building scams, create negative and disruptive experiences for people.

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Since cloaking exists across many of today’s digital platforms, we will also be collaborating closely with other companies in the industry to find new ways to combat it and punish bad actors. Over the past few months we have been ramping up our enforcement across ads, posts and Pages, and have strengthened our policies to explicitly call out this practice. We will ban advertisers or Pages found to be cloaking from the platform.

How We Identify Cloaking

We are utilizing artificial intelligence and have expanded our human review processes to help us identify, capture, and verify cloaking. We can now better observe differences in the type of content served to people using our apps compared to our own internal systems.

In the past few months these new steps have resulted in us taking down thousands of these offenders and disrupting their economic incentives for misleading people.

How Will This Impact My Page?

We see cloaking as deliberate and deceptive, and will not tolerate it on Facebook. We will remove Pages that engage in cloaking. Otherwise Pages should not see changes to their referral traffic.

SOURCE: Facebook Blog

Pinterest Celebrate 200 million people using Pinterest

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When we launched Pinterest in 2010, we were floored by how many people flocked to the site to find new ideas for their lives. As it turns out, curiosity and the desire to try new things are universal. Every year, more and more people come to Pinterest to explore their unique interests and tastes. Now people from all walks of life and all corners of the world use it to discover and do what they love. 

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As of today, more than 200 million people use Pinterest every month. That’s two hundred million people discovering new ideas and trying them in their real lives, from Salt Lake City to Rio to Tokyo. We’ve grown nearly 40 percent since last year, and more than half of all Pinners live outside the U.S.—if Pinland were a country, it’d be the 7th largest in the world! 

You’ve helped build Pinterest’s giant collection of more than 100 billion ideas, and you’ve dreamed up some of our best features. To thank you for helping us get here, we’re doing a few things we hope you’ll love.

 


Features you’ve always wanted

Get ready for a slew of new features inspired by you. You’ve told us what you want to see next, so we’re building them—it’s that simple. We started with pinch-to-zoom, and there’s much more to come.

While we aren’t spilling all the beans today, the first feature on the list is sure to knock your socks off. 

Board sections are coming

We’ve just started testing one of the features you’ve wanted the most: boards within boards. Soon you’ll be able to add sections to your boards, making it easy to organize Pins the way you want to. This means you can save all your ideas to a single board, organize into sections, and easily find them later. 

If you don’t have access to sections just yet, hang tight. We plan on making them available to everyone once we’re done testing them out.

Early access to the latest from Pinterest

In the next few weeks, we’ll be inviting Pinners to help us test our newest ideas. For helping us out, you’ll get access to some of our most highly anticipated and requested features before anyone else. Stay tuned for an update about how to snag an invite.

Pinterest wouldn’t be here without you, and we hope to thank you with these Pinner-inspired features. We can’t wait to show you what we’re cooking up.

Thank you so much for being here—all two hundred million of you.

SOURCE: Pinterest Blog

Facebook is Taking Action Against Video Clickbait

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As part of our ongoing efforts to fight clickbait and improve the integrity of information on Facebook, we are announcing today two updates that will limit the spread of stories in News Feed that feature either fake video play buttons embedded in their imagery or videos of only a static image.

People want to see accurate information on Facebook, and so do we. When people click on an image in their News Feed featuring a play button, they expect a video to start playing. Spammers often use fake play buttons to trick people into clicking links to low quality websites.

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Similarly, these deceptive spammers also use static images disguised as videos to trick people into clicking on a low quality experience. To limit this, during the coming weeks we will begin demoting stories that feature fake video play buttons and static images disguised as videos in News Feed.

Authentic communication is one of our core News Feed values, and we know our community values it.

How Will This Impact My Page?

Publishers that rely on these intentionally deceptive practices should expect the distribution of those clickbait stories to markedly decrease. Most Pages won’t see significant changes to their distribution in News Feed. But, as always, publishers should refer to our publishing best practices.

SOURCE: Facebook Blog 

Snapchat - Design a Custom Geofilter from Your Phone

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Each day, Snapchatters submit tens of thousands of Geofilter designs for their engagements and weddings, parties, vacations, graduations, and so much more.

Starting today, we’re making it easier to design a custom Snapchat filter! Snapchatters can now create filters right in the Snapchat app, and customize them with many of the same Creative Tools available to decorate Snaps!

To get started, simply tap “On-Demand Geofilters” in Settings to check out our all-new mobile creative studio. From there, you can pick a theme for your filter and add personal flair with text, Bitmojis, and Stickers.

Once your masterpiece is complete, choose where you’d like your filter to appear and when. Your Geofilter can cover an event or entire block — for an hour or up to ninety days. Pricing starts at $5.99. You’ll hear from Snapchat when your Geofilter is approved to confirm payment and details.

Check out our Geofilters Support Center for more!

Happy Snapping!

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Get the Most From Posting on LinkedIn with New Features

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Sharing your expertise on LinkedIn is one of the best ways to drive great conversations and discover new opportunities. Whether it’s a new job or it’s to meet other professionals with similar interests that can help you get ahead, we want to make it even easier for you to share your experience and perspectives.

Here are some of the latest features we’ve added:

Add multiple photos to your posts

We know there are moments when one photo doesn’t do the experience justice. For example, when you want to post highlights from a conference you attended, or show off your team building event. For these moments and many more, we’ve now added the ability to share multiple images in a single post on iOS (Android and desktop coming soon).

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Share a draft of your article before you publish

Publishing an article can sometimes feel scary. Will people like it? Does it make sense? Is there anything else that would make it better? For moments like these, getting feedback from your colleagues and friends can help reduce the anxiety and ultimately lead to an even better piece, so that’s why we’ve added the option for you to share a draft before you hit publish. Click on “Share Draft” in the article edit menu to get the link - only those who you share the link with will be able to see the draft.

Managing your comments

We want to provide a professional platform that enables you to share your perspectives. Comments are a great way to extend the reach of your posts and have conversations on LinkedIn. We want to give you a choice of which types of conversations you have, so we’ve added the ability to disable comments on any of your posts and articles. You can also remove mentions of yourself in posts or comments where you’ve been tagged but don’t want to join the discussion.

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Share your LinkedIn posts everywhere on the web

Guests and logged out members can now see your posts, videos and articles on LinkedIn. Simply grab the URL of the post from the control menu and share with your friends on Facebook, Twitter or anywhere on the web.

Why does this all matter? Well, here’s some real life examples of how posting and engaging on LinkedIn can help you connect to opportunity:

  • Robert White, who saw a comment on a LinkedIn post that led him to getting a fellowship at VETTED, a veteran platform that helps military leaders transition into leadership roles. LinkedIn surfaced the post to him because one of his connections had commented on it — this simple action opened the door to him learning more about VETTED, where he is now COO.  

  • Dennis Williams II, who caught the attention of an employer and landed a job leading their content marketing team by writing regularly on LinkedIn about millennial marketing.

  • Kasper Simonsen, who landed his job by simply liking a LinkedIn post from someone who had previously worked at the same company as him. As a result of that “like,” Kasper’s now employer reached out for an interview, and the rest is history.

Writing your insights, posting interesting reads or simply sharing an update on LinkedIn can go a long way in helping you get ahead. We hope these new features will make it easier than ever for you to share your perspective!

SOURCE: LinkedIn Blog 

Facebook is Making your News Feed an Easier Place to Connect and Navigate

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Every person’s News Feed is different and populated with a unique set of stories — from photos and videos to GIFs and links. And with so many types of stories available, each feed is more complex than ever. In order to make News Feed more conversational and easier to read and navigate, we’ll be making a few updates to its design over the coming weeks.

Better Conversations

We’re always working to help people have more lively and expressive conversations on Facebook. More and more, comments have become the way to have conversations about a post with other people. We’ve updated our comment style and made it easier to see which comments are direct replies to another person.

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Improved Readability

We’re making updates to refresh the look and feel of News Feed, including:

  • Increased color contrast so that typography is more legible
  • Larger link previews so everything is easier to read
  • Updated icons and Like, Comment, and Share buttons that are larger and easier to tap
  • Circular profile pictures to show who’s posting or commenting
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Easier Navigation

We wanted to improve how people navigate News Feed to create a more consistent experience. We’re making it easier to:

  • See where a link will take you before clicking on it
  • See whose post you’re commenting on, reacting to, or reading while you’re in the post
  • Return to News Feed once you’ve finished reading via a more prominent back button
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Will This Impact My Page?

These design updates should not affect Pages’ reach or referral traffic.

SOURCE: Facebook Blog

Introducing the LinkedIn Company Pages Playbook

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Once upon a time, if we wanted to research a company, we’d haul out the yellow pages and flip through its endless listings to find the business name. It was a cumbersome and tedious process that often yielded little in the way of useful information.

Today, we search online. With a few clicks, we can access a wealth of details that help shape our purchasing decisions or employment preferences. Obviously the company website is critical, but digital brand management should never stop there.

There are over 13 million Company Pages on LinkedIn. If yours isn’t not one of them, you’re missing opportunities to get your content in front of the audience that matters most to your business.

LinkedIn Company Pages tend to rank highly in search results, and many people seek them out directly on the LinkedIn platform. This visibility is good news for businesses, because there are a number of features and tools that enable you to spotlight your offerings and uniqueness in really slick ways.

That is, if you know all the ins and outs. Equipped with our new LinkedIn Company Pages Playbook, you will be ready to draw up the perfect game plan.

Your Guide to Growing and Gaining Recognition

Managing a company profile seems simple in concept. Fill in the necessary business vitals, answer inquiries, toss up the occasional link to a blog post. But many are unaware of just how much you can say, and who you can reach, with LinkedIn Company Pages.

For instance, do you know about Showcase Pages? These specialized offshoots from your main hub can highlight particular products, services, or initiatives. And they are just one of many underutilized components of LinkedIn’s powerful business engine that you’ll learn about in the Playbook’s digital pages, loaded with examples and practicable tips.

Follow the Leaders

Who is getting it right, and why? Compile your own list of best practices by looking through a series of exceptional LinkedIn Company Pages that drive stellar results. Businesses like LenovoAdobe, and Tesla are finding creative and captivating ways to engage LinkedIn members and grow their followings. From employee advocacy to geographical targeting to branded imagery and more, you will get a taste of the strategies that differentiate top performers.

What Else is Inside the LinkedIn Company Pages Playbook?

Beyond all that, here are some other nuggets to uncover in your new playbook:

  • The basics of creating a Company Page
  • A rundown of analytical tools and metrics
  • Tips on maximizing reach with LinkedIn Sponsored Content
  • Guidance for crafting objective-based strategies
  • Best practices for updates that break through the clutter
  • How to target the right audience and boost engagement

Whether you are preparing to create your first Company Page or simply seeking ways to optimize and improve, the LinkedIn Company Pages Playbook is your one-stop-shop resource. Enjoy!

SOURCE: LinkedIn Blog

A new YouTube look that works for you

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When YouTube launched 12 years ago, it was a single website that supported one video format, 320x240 at 4:3 aspect ratio. Fast forward to today, and YouTube lets you watch any combination of SD, HD, 4K, 360, 3-D, and live video on nearly every device with an internet connection – from desktops to phones, tablets to TVs, game consoles, and even VR headsets.

We’ve also introduced apps and services that give you new ways to watch and get even closer to the content and creators you love. Music fans, gamers, and TV lovers each have unique experiences specifically tailored for their favorite content with YouTube Music, YouTube Gaming and YouTube TV. For families looking for the best way to watch together, we launched the YouTube Kids app. And for fans who want an uninterrupted, ad-free experience, and exclusive original content from creators, there’s the YouTube Red membership.

To put it simply, YouTube’s evolved … a lot. And we’re not even close to done. Over the last few months we've started releasing updates and will continue to throughout the rest of the year. When all is said and done, we'll bring a new level of functionality and a more consistent look across our desktop and mobile experiences.

Let’s start with the YouTube mobile app, which is getting a bunch of new features:

  • Clean new design: We’ve made the header white to let content take the lead and moved the navigation tabs to the bottom of the app so they’re closer to your thumbs. We also added new Library and Account tabs that give you easy access to what you’re looking for.
  • Videos that move with you: One of the things we’re working on is bringing gestures to YouTube. Earlier this year, we introduced a gesture that allows you to double tap on the left or right side of a video to fast forward or rewind 10 seconds. Give it a try! We already see billions of double taps per day. And I wanted to give you a sneak peek at another gesture I am really excited about. In the coming months, we'll experiment with a feature that lets you jump between videos with a simple swipe of your hand: just swipe left to watch a previous video or swipe right to watch the next one.
  • Watch at your own pace: Users love that they are able to speed up and slow down the playback of a video on desktop, and we're excited to bring this feature to the mobile app today, so you can enjoy videos at whatever speed you prefer.
  • Adapt to any video, beautifully: We've also been experimenting with new ways to display all videos in the best possible way. Soon, the YouTube player will seamlessly change shape to match the video format you’re watching, such as vertical, square or horizontal. That means you’ll always get the best viewing experience automatically – including vertical videos with no black bars on the sides!
  • Browse and discover while you watch: We recently added a feature that lets you view a row of suggested videos while you’re watching in full screen. We're also working on transforming the area below the player so you can browse videos in totally new ways.


Looking beyond the YouTube app, we’ve also been working on a new desktop design. And thanks to all the positive feedback, we're now excited to make it available to all our users around the globe starting today! Our new look applies Material Design to YouTube and delivers a fresh, simple and intuitive user experience that lets content shine – because there's nothing more important than the creators and videos we all love to watch. My favorite feature of this new desktop design is Dark Theme, which turns the background dark while you watch for a more cinematic look.

The bright red cherry on top of this update sundae is a refreshed YouTube Logo and YouTube Icon. Designed for our multi-screen world, the updated Logo combines a cleaned up version of the YouTube wordmark and Icon, creating a more flexible design that works better across a variety of devices, even on the tiniest screens. Why’s it more flexible? When room is limited (say on a smartphone) you can use the brightened up Icon as an abbreviated Logo, which will be seen more easily and read more clearly. You’ll see the new Logo and Icon roll out across mobile and desktop today, and across all our other apps and services soon.