Keep Tabs on Companies You Care About with LinkedIn's New Premium Feature

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We know how valuable your time is as a busy professional, and that it can be a challenge to keep tabs on competitive and industry trends. To make this easier, last year we added insights to our Premium experience, providing you with access to information like growth and hiring trends by function when looking at a company page on LinkedIn.

We’re expanding Premium Insights with a new feature called peer benchmarking. With this feature, you can easily compare your company, or other companies you may be interested in, to industry peers to better understand their competitive standing and trends over time -- all in one place.

Available to Premium BusinessSales Navigator, and Talent Solutions subscriptions, you can use peer benchmarking on three key insights on Company Pages:

1. Total employee count: Better identify and understand talent trends by comparing a company’s employee growth to that of its peers over a six month, one year or two year period.

2. Employee distribution and headcount growth by function: See which functions are growing the fastest across companies in a similar space to better understand what stage of growth they’re in.

3. Total job openings: Get an inside look at companies’ growth plans by seeing the number of job openings a company has in comparison to its peers across functions.

Having these insights broken down by companies in a similar space enables you to make smarter business decisions — whether that’s identifying your company's competitive edge or making better informed investment decisions based on market trends.

You also have access to other company insights like new hires at the senior management level and notable alumni, as well as our go-to networking tools like InMail and our LinkedIn ProFinder, LinkedIn Salary, and LinkedIn Learning products.

Peer benchmarking gives you stronger comparative insights while saving you time. We hope this helps you work smarter, and look forward to adding even more features that give you the insights you need to be successful. Peer benchmarking is rolling out now on desktop to applicable subscriptions, and coming soon to mobile.

SOURCE: LinkedIn Blog

Facebook Updates Ad Targeting

Facebook equips businesses with powerful ways to reach the right people with the right message. But there are restrictions on how audience targeting can be used on Facebook. Hate speech and discriminatory advertising have no place on our platform. Our community standards strictly prohibit attacking people based on their protected characteristics, including religion, and we prohibit advertisers from discriminating against people based on religion and other attributes.

As people fill in their education or employer on their profile, we have found a small percentage of people who have entered offensive responses, in violation of our policies. ProPublica surfaced that these offensive education and employer fields were showing up in our ads interface as targetable audiences for campaigns. We immediately removed them. Given that the number of people in these segments was incredibly low, an extremely small number of people were targeted in these campaigns.

Keeping our community safe is critical to our mission. And to help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported targeting fields until we have the right processes in place to help prevent this issue. We want Facebook to be a safe place for people and businesses, and we’ll continue to do everything we can to keep hate off Facebook.

Advertisers can report any inappropriate targeting fields directly in the ads interface or via our Help Center.

SOURCE: Facebook Blog 

Bringing Instagram Stories to Mobile Web

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Starting today, you can watch stories on instagram.com.

You’ll see stories at the top of your feed, and you can tap to watch them. To skip or go back to a story, you can tap the right and left arrows.

Stories has quickly become an important part of the Instagram experience — over 250 million people use it every day to see what their friends are doing in the moment. Now we’re excited to bring stories to people who use Instagram on the web.

This will be available to everyone in the coming weeks. You’ll also be able to post stories from mobile web in the coming months.

SOURCE: Instagram Blog

Facebook News Feed - Easier Place to Connect and Navigate

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Every person’s News Feed is different and populated with a unique set of stories — from photos and videos to GIFs and links. And with so many types of stories available, each feed is more complex than ever. In order to make News Feed more conversational and easier to read and navigate, we’ll be making a few updates to its design over the coming weeks.

Better Conversations

We’re always working to help people have more lively and expressive conversations on Facebook. More and more, comments have become the way to have conversations about a post with other people. We’ve updated our comment style and made it easier to see which comments are direct replies to another person.

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Improved Readability

We’re making updates to refresh the look and feel of News Feed, including:

  • Increased color contrast so that typography is more legible
  • Larger link previews so everything is easier to read
  • Updated icons and Like, Comment, and Share buttons that are larger and easier to tap
  • Circular profile pictures to show who’s posting or commenting

Easier Navigation

We wanted to improve how people navigate News Feed to create a more consistent experience. We’re making it easier to:

  • See where a link will take you before clicking on it
  • See whose post you’re commenting on, reacting to, or reading while you’re in the post
  • Return to News Feed once you’ve finished reading via a more prominent back button

Will This Impact My Page?

These design updates should not affect Pages’ reach or referral traffic.

New Pinterest shortcuts for iOS 11

The latest updates from Apple have made the iPad better than ever, with new features for multitasking with Pinterest and other apps. To make it even easier to save and share Pins from your freshly updated iPad or iPhone, we added a few new shortcuts to the Pinterest app.

A faster way to save Pins on your iPad

Now you can save a Pin to Pinterest just by dragging and dropping. Next time you’re browsing your favorite recipe blog on Safari, use your iPad’s split screen to open up your recipe board. When you find a recipe you want to save, drag and drop it to your board to save it automatically.

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Share Pins from your iPad in a flash

Soon you’ll even be able to drag Pins and boards out of Pinterest and into other apps—like iMessage—so you can easily send ideas to your friends.

Thumb-free login

It's now faster to log in to Pinterest from your iPhone or iPad. When you store your Pinterest login details in your iCloud Keychain, you can use your saved password to log into the app.

More tricks you’ll love

Don’t forget there are a bunch of other handy shortcuts you can use in the Pinterest app:

  1. Jump to your favorite parts of Pinterest: Long press the Pinterest app icon on your iPhone to quickly access search, Lens and more

  2. Add Pinterest to your iOS share sheet to quickly save ideas you find in your favorite apps

  3. When you’re scrolling through Pinterest and you spot something you love, press and hold the Pin to save it quickly

  4. Swipe through Pins: Open up any Pin then swipe left or right to see what’s next in line, or swipe down to exit

 

 

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SOURCE: Pinterest Blog 

Blocking Ads from Pages that Repeatedly Share False News

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Over the past year we have taken several steps to reduce false news and hoaxes on Facebook. Currently, we do not allow advertisers to run ads that link to stories that have been marked false by third-party fact-checking organizations. Now we are taking an additional step. If Pages repeatedly share stories marked as false, these repeat offenders will no longer be allowed to advertise on Facebook.

This update will help to reduce the distribution of false news which will keep Pages that spread false news from making money. We’ve found instances of Pages using Facebook ads to build their audiences in order to distribute false news more broadly. Now, if a Page repeatedly shares stories that have been marked as false by third-party fact-checkers, they will no longer be able to buy ads on Facebook. If Pages stop sharing false news, they may be eligible to start running ads again.

False news is harmful to our community. It makes the world less informed and erodes trust. At Facebook, we’re working to fight the spread of false news in three key areas:

  • Disrupting the economic incentives to create false news;
  • Building new products to curb the spread of false news; and
  • Helping people make more informed decisions when they encounter false news.

Today’s update helps to disrupt the economic incentives and curb the spread of false news, which is another step towards building a more informed community on Facebook.

SOURCE: Facebook Blog

Introducing a new way to share YouTube videos

Remember the first time you heard the opening beats of “Despacito”? Your ears perked up, your foot unconsciously tapping beneath the table. Like every “Despacito” loving person before you, you can’t help but dance, and when you'd finally caught your breath, you had to share it with all your friends. It would be wrong to keep something this goodto yourself. And that means you had to copy and paste a link into an email, social or messaging app to share that moment.

But like chats around the water cooler, shouldn't sharing a video be as easy as saying, “Have you heard this new song?” We’ve been experimenting with a better way to share videos on YouTube since last year. Thanks to all your feedback, we made some improvements and are now ready to roll out this new sharing feature to all users globally.

Starting today, you can share videos with your friends and family directly on YouTube. Not only can you share and receive videos in the app, you can also chat about them right on YouTube, reply with another video, invite others to the conversation, and more. We think it’ll make sharing easier, faster and more fun on your phone. And if you want to continue sharing videos through other apps, you can still do that too.

These shared videos all live in a brand new tab on your YouTube mobile app, making it easier than ever to catch up on videos your friends have shared or to show them a few of your own favorites.

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Get Your Foot in the Door with LinkedIn's Alumni Tool

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Unsure of what’s next for your career and who to talk to about it? LinkedIn’s alumni tool makes it super easy to see what companies your alumni work at, where they live now, what skills they have and what they studied to get to where they are. Think of it as a roadmap of the different career paths people took who went to your same school. Why is this information relevant to you? The next time you want to see where your major can take you or how to get your foot in the door at your company of choice, you now have a network of alumni you can tap for advice or who can help you make an important introduction.

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Facebook is working on Addressing Cloaking So People See More Authentic Posts

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We are always working to combat the spread of misinformation and the financially-motivated bad actors who create misleading experiences for people. Today we’re sharing additional steps we’ve taken to remove even more of them from Facebook, so that what people see after clicking an ad or post matches their expectations.

Some of the worst offenders use a technique known as “cloaking” to circumvent Facebook’s review processes and show content to people that violates Facebook’s Community Standards and Advertising Policies. Here, these bad actors disguise the true destination of an ad or post, or the real content of the destination page, in order to bypass Facebook’s review processes. For example, they will set up web pages so that when a Facebook reviewer clicks a link to check whether it’s consistent with our policies, they are taken to a different web page than when someone using the Facebook app clicks that same link. Cloaked destination pages, which frequently include diet pills, pornography and muscle building scams, create negative and disruptive experiences for people.

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Since cloaking exists across many of today’s digital platforms, we will also be collaborating closely with other companies in the industry to find new ways to combat it and punish bad actors. Over the past few months we have been ramping up our enforcement across ads, posts and Pages, and have strengthened our policies to explicitly call out this practice. We will ban advertisers or Pages found to be cloaking from the platform.

How We Identify Cloaking

We are utilizing artificial intelligence and have expanded our human review processes to help us identify, capture, and verify cloaking. We can now better observe differences in the type of content served to people using our apps compared to our own internal systems.

In the past few months these new steps have resulted in us taking down thousands of these offenders and disrupting their economic incentives for misleading people.

How Will This Impact My Page?

We see cloaking as deliberate and deceptive, and will not tolerate it on Facebook. We will remove Pages that engage in cloaking. Otherwise Pages should not see changes to their referral traffic.

SOURCE: Facebook Blog

Pinterest Celebrate 200 million people using Pinterest

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When we launched Pinterest in 2010, we were floored by how many people flocked to the site to find new ideas for their lives. As it turns out, curiosity and the desire to try new things are universal. Every year, more and more people come to Pinterest to explore their unique interests and tastes. Now people from all walks of life and all corners of the world use it to discover and do what they love. 

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As of today, more than 200 million people use Pinterest every month. That’s two hundred million people discovering new ideas and trying them in their real lives, from Salt Lake City to Rio to Tokyo. We’ve grown nearly 40 percent since last year, and more than half of all Pinners live outside the U.S.—if Pinland were a country, it’d be the 7th largest in the world! 

You’ve helped build Pinterest’s giant collection of more than 100 billion ideas, and you’ve dreamed up some of our best features. To thank you for helping us get here, we’re doing a few things we hope you’ll love.

 


Features you’ve always wanted

Get ready for a slew of new features inspired by you. You’ve told us what you want to see next, so we’re building them—it’s that simple. We started with pinch-to-zoom, and there’s much more to come.

While we aren’t spilling all the beans today, the first feature on the list is sure to knock your socks off. 

Board sections are coming

We’ve just started testing one of the features you’ve wanted the most: boards within boards. Soon you’ll be able to add sections to your boards, making it easy to organize Pins the way you want to. This means you can save all your ideas to a single board, organize into sections, and easily find them later. 

If you don’t have access to sections just yet, hang tight. We plan on making them available to everyone once we’re done testing them out.

Early access to the latest from Pinterest

In the next few weeks, we’ll be inviting Pinners to help us test our newest ideas. For helping us out, you’ll get access to some of our most highly anticipated and requested features before anyone else. Stay tuned for an update about how to snag an invite.

Pinterest wouldn’t be here without you, and we hope to thank you with these Pinner-inspired features. We can’t wait to show you what we’re cooking up.

Thank you so much for being here—all two hundred million of you.

SOURCE: Pinterest Blog