Facebook no longer supports Media-buying specialty for Facebook Marketing Partners

Facebook eliminates Media-buying specialty for Facebook Marketing Partners and Instagram Partners as of December 31, 2016. According to the Facebook Marketing Partners site, “the Blueprint Certification, which recognizes an individual buyer’s competency with Facebook and Instagram products, better suits the need of the market and of [its] agency partners” and the network plans to focus its program on partners building on [its] API instead.

Announcement from; Social Media Examiner