Keep Tabs on Companies You Care About with LinkedIn's New Premium Feature


We know how valuable your time is as a busy professional, and that it can be a challenge to keep tabs on competitive and industry trends. To make this easier, last year we added insights to our Premium experience, providing you with access to information like growth and hiring trends by function when looking at a company page on LinkedIn.

We’re expanding Premium Insights with a new feature called peer benchmarking. With this feature, you can easily compare your company, or other companies you may be interested in, to industry peers to better understand their competitive standing and trends over time -- all in one place.

Available to Premium BusinessSales Navigator, and Talent Solutions subscriptions, you can use peer benchmarking on three key insights on Company Pages:

1. Total employee count: Better identify and understand talent trends by comparing a company’s employee growth to that of its peers over a six month, one year or two year period.

2. Employee distribution and headcount growth by function: See which functions are growing the fastest across companies in a similar space to better understand what stage of growth they’re in.

3. Total job openings: Get an inside look at companies’ growth plans by seeing the number of job openings a company has in comparison to its peers across functions.

Having these insights broken down by companies in a similar space enables you to make smarter business decisions — whether that’s identifying your company's competitive edge or making better informed investment decisions based on market trends.

You also have access to other company insights like new hires at the senior management level and notable alumni, as well as our go-to networking tools like InMail and our LinkedIn ProFinder, LinkedIn Salary, and LinkedIn Learning products.

Peer benchmarking gives you stronger comparative insights while saving you time. We hope this helps you work smarter, and look forward to adding even more features that give you the insights you need to be successful. Peer benchmarking is rolling out now on desktop to applicable subscriptions, and coming soon to mobile.

SOURCE: LinkedIn Blog