LinkedIn has neglected two big opportunities Facebook is now capitalizing on: helping lower-skilled workers and people who aren’t actively looking for a job.
Business pages on Facebook can now list job vacancies. This is allowing companies to drive people to Facebook beyond marketing on timelines. Facebook also allows businesses to pay to promote job openings opening it to more candidates.
A new Facebook option in the status update composer allows Pages to formally share a job opening with related details like job title, salary or if it’s full-time versus part-time. This formatting differentiates job postings from other content and attract eyeballs amongst the crowded timeline.
- The statues composer allows pages to share job vacancies with necessary details
- There is a jobs tab that will create a dedicated landing place
- Job postings will include an “Apply Now” button that launches a standard job application flow, but pre-populated with information from a user’s public profile. That could help people quickly apply for multiple jobs without typing in redundant information.
- Submitted applications will be received by the Page as a Facebook Message.
- Pretty much everyone has a Facebook profile, which are often filled with extensive information about their past jobs titles, employers, education and interests. Recruiters can target job posting ads with all this data so they reach people with the right credentials.
(Announcement from Tech Crunch)