Instagram’s new commenting may look similar to Facebook comments, it doesn’t work the same way. There is a new “reply” button that makes it easier and more intuitive to reply to comments, but comments are not threaded like Facebook comments.
How to Like Instagram Comments:
To like a comment on Instagram, simply tap the heart icon to the right of the comment. You can like Instagram comments on your own photos, or you can like other Instagram users’ comments!
When someone likes your Instagram comment, you will get a notification just like you would when someone mentions you or leaves a comment on your photo. But, you will only be notified if you follow the person who likes your comment.
How to Reply to a Comment on Instagram:
Replying to Instagram comments is basically the same as before, except now there is a convenient “reply” button. Just click the “reply” button and Instagram will automatically mention the username, so you can save time replying to comments (and actually get the username correct).
This will make it easier for new Instagram users to quickly adopting the @mention commenting style.
What New Instagram Comments Mean for Your Business:
- Makes engaging with your community a lot easier. Instead of having to manually type out usernames to reply to their comments, Instagram has now saved you a ton of time by auto-populating the reply with the username.
- Also, being able to “like” Instagram comments finally gives you an easy way to acknowledge and reply to short comments, like “nice!” “awesome” and “beautiful,” not to mention comments that are just emojis.
(Announcement form Instagram Blog)