Improvements to Facebook Video Metrics

Today we will begin rolling out a number of improvements to video metrics in Page Insights, based on feedback from our publisher partners. Here’s what’s happening:

  • Adding aggregate minutes viewed
  • Simplifying aggregate video views
  • Making it easier to analyze metrics across a date range
  • Enabling comparisons between current video metrics and historical benchmarks
  • Making it possible to sort top videos by minutes viewed or views

We hope these updates will improve the experience for publishers viewing their video metrics in Page Insights. More details on today’s changes are included below.

Adding Aggregate Minutes Viewed

Previously, we only reported on minutes viewed at the individual video level. We heard that publishers also want visibility into total minutes viewed across all videos on their Page. We are now adding a new aggregation in the video metrics section of Page Insights, which enables publishers to see minutes viewed across all videos on a Page.

Simplifying Aggregate Video Views

We’ve gotten feedback that publishers don’t frequently view the aggregate 10-second video views in Page Insights; the aggregate 3-second video views on the same surface is preferred. To simplify the design and leave room for metrics publishers find valuable, we’re simplifying the Page Insights interface to only include aggregations for 3-second video views. Aggregate 10-second video views will still be available in the API and at the individual video metric level.

Making it Easier to Analyze Metrics Across a Date Range

We’ve heard that when measuring the aggregate performance of videos on Facebook over specific time periods, many publishers are more interested in capturing the performance of all videos in the time period selected instead of only seeing metrics from videos uploaded during that time period. We’re updating the metric presented when selecting a date range to align with this expectation, enabling publishers to assess the overall performance of all of their videos across a specific timeframe, regardless of when the videos were uploaded.

Enabling Comparisons Between Current Video Metrics and Historical Benchmarks

Publishers have told us that they want to compare their current and historical performance to understand improvement over time. To help publishers make these comparisons, we’re including a benchmark for all aggregated metrics and graphs. Benchmarks are calculated based on the time period selected. For example, when a publisher selects a 7 day time period for measurement, the benchmark will consist of data from the prior 7 days.

Making it Possible to Sort Top Videos by Minutes Viewed or Views

Publishers can now easily rank their top fifty videos within a selected time period by minutes viewed or views and get a better understanding of how individual videos are performing relative to the group.

SOURCE: Facebook Blog