LinkedIn Introduces Website Demographics

One of the biggest struggles marketers face is matching the right content with the right audiences, at scale.

Today, we’re thrilled to announce Website Demographics, a free tool in Campaign Manager that lets marketers see what types of professionals are coming to their website so they can fine tune their campaigns and more successfully reach and engage their key audiences.

Website Demographics helps marketers understand the professional traits of their website visitors by letting them filter by 8 individual professional dimensions, including: Job title, Industry, Job seniority, Job function, Company, Company size, Location and Country.

Website Demographics is a demonstration of our broader effort to streamline the process of how our customers manage and measure their ad spend on LinkedIn. More and more, Campaign Manager is becoming the primary tool for, not only managing activity, but also improving ROI.