Facebook is making an update to help reduce low quality links in News Feed. They are always working to improve people’s experience in News Feed by showing more stories that Facebook think people will find informative and entertaining.
Their research shows that there is a tiny group of people on Facebook who routinely share vast amounts of public posts per day, effectively spamming people’s feeds. The research further shows that the links they share tend to include low quality content such as clickbait, sensationalism, and misinformation. As a result, they want to reduce the influence of these spammers and deprioritize the links they share more frequently than regular sharers. Of course, this is only one signal among many others that may affect the ranking prioritization of this type of post. This update will only apply to links, such as an individual article, not to domains, Pages, videos, photos, check-ins or status updates.
One of Facebook's core News Feed values is that News Feed should be informative. By taking steps like this to improve News Feed, they’re able to surface more stories that people find informative and reduce the spread of problematic links such as clickbait, sensationalism and misinformation.
Will This Impact My Page?
Most publishers won’t see any significant changes to their distribution in News Feed. Publishers that get meaningful distribution from people who routinely share vast amounts of public posts per day may see a reduction in the distribution of those specific links. As always, publishers should keep in mind these basic guideposts to reach their audience on Facebook and continue to post stories that are relevant to their audiences and that their readers find informative.