LinkedIn is excited to announce two major updates that let you use sight, sound and motion to tell more compelling stories: video for Sponsored Content and Company Pages. These offerings build on the momentum of member video, which they launched in August.
Bring Your Campaigns to Life with Video for Sponsored Content
Video for Sponsored Content that lets you engage with business decision-makers throughout the buyer’s journey on Linkedin. Unlike pre- or post-roll video ads, video for Sponsored Content ads live directly on the news feed as standalone posts.
Video for Sponsored Content helps you achieve your marketing objectives across the funnel by:
Building brand awareness by telling rich, visual stories in the premium context of LinkedIn
Driving traffic to your desktop or mobile website, and
Collecting high-quality leads with a persistent “call to action” button or through our integrated Lead Gen Forms product.
What’s more, we’ve integrated tools that LinkedIn marketers love, including Matched Audiences, Lead Gen Forms, and Conversion Tracking for video to help their achieve their goals. We’ve also begun serving impressions not just on mobile, but also on desktop.
On average, LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content.
Make Connections with Company Page Video
Today, we’re also making video sharing available for all companies and publishers.
With Company Page video, organizations can now share first-hand looks into their culture, products, news, and events to attract talent, and drive engagement and conversation with professional audiences right from their Company Page on LinkedIn. Company Page video is 5x more likely than other types of content to start a conversation among members, based on results in our beta program.