Instagram - spot the mistakes and missed opportunities

This unidentified avionics company made (at least) the following mistakes in this post

  • Hyperlinks do not work in Instagram (except in the account profile) so this one is useless

  • No hashtags used - Instagram needs hashtags for your post to get traction

  • No @mentions to other accounts eg the reference to Garmin should allow you to click to their account

  • Lazy use of Hootsuite (spot the ow.ly domain!) to cross-post this to Twitter and Facebook at the same time. By all means use that sort of social posting manager but NEVER post to multiple accounts at the same time - the previous three points are all dealt with differently by each social platform

  • Minimal text shows little care for involving those reading it