Social Media Training
Parapex Media provides onsite training for your team. While each training day is individually detailed, the following is a guide on how the standard package on which we base our plan for your organisation
Prior to arrival
We have a phone call with you to understand your marketing targets, ideal customer profile, etc
We carry out a thorough review of your website, current social media output, and your organisation’s profile online.
We then use these as examples on your training day
Training day overview
On arrival, walk-round to see "the organisation at work"
Start 09:30, Finish 16:30 with 45-60 minute lunch break.
Corporate branding on social media
Overview of social media - "why you do what you do" - understanding what your targets are in using social media.
Leveraging what others do, and thus their networks
Corporate credibility / social proof
Social Networks - for each network (eg LinkedIn, Instagram, Facebook and Twitter)
Audience profile of the network and how that matches your marketing targets
Key features of the network - how they expect you to use it
What to post - styles of post, image size/formats, when to use hashtags, links, mentions etc
Timing and frequency of posting, including "lifetime of a post"
Sharing and engagement of posts - by you and by your network
Analytics and monitoring that over time
Social media advertising/influencers, and what you can get for free
Social Network management
Social media calendar
How social affects website SEO
The future of social networking
After your training day
Contact us for more details, pricing etc