Our Experience on Social Media
We understand and actively use a wide range of Social Media platforms, including
LinkedIn - anyone in the B2B space not using LinkedIn is missing a trick. Ensure your profile is there and updated, your company is represented, and build up your industry credibility for free. Jeremy Parkin joined LinkedIn in May 2004, when it had been going less than 12 months.
Instagram - Photos and videos only, but with the highest engagement of any Social Media platform for business. Users spend more time on Instagram than other networks, and studies show that the response rate from users is over 30 TIMES more than Facebook.
Facebook - This network is continuously at the top of the "Love it or Hate it" list. But it is by far the world's best advertising platform due to its ability to target audiences so accurately, and thus cannot be ignored. When should you use a Page, and what is the point of a Group?
Twitter - The best example network to demonstrate why Social Media needs to be managed. This network looks like "Garbage In, Garbage Out" until you harness the power of the information that it presents and understand its benefits. Ignore it at your peril.
YouTube - the world's second largest search engine (after parent company Google)
Pinterest - In the B2C marketplace, this is as relevant to distributing images and bringing customers in as most other social networks. Has a higher proportion of female users than most social networks.
Anchor FM - Despite the ability to use Twitter for short voice messages, this is best described as the "Twitter of the audio world". You can broadcast a message of up to two minutes straight from your smartphone. Early days but we are already using this with a customer as part of a practical trial.
Medium - some see this as a blogging platform, but there are significant Social Media aspects that can be exploited
Other Networks - It may sound odd, but we monitor trends of teenagers on social networks. Once this generation has used a Social Network for 2-3 years, their parents start catching up and using it, and then businesses follow. By then, the teenagers will have moved onto something else, and our customers benefit by being ahead of the curve because we know about the networks already.
It’s also worth mentioning some of the messaging apps which are frequently used, some of which are counted as “social networks” in their own right
Every single organisation is different, and there is no "one size fits all" solution, and we work with you to advise and implement the best mix for your particular business. See our Portfolio to see a selection of examples of where we have used Social Media to help particular businesses.