Social Media Training
Parapex Media provides onsite training for your team. While each training day is individually detailed, the following is a guide on how the standard package on which we base our plan for your organisation
Overview - On arrival, tour to see "the company at work"
Corporate branding on social media
Overview of social media - "why you do what you do" - understanding what your targets are in using social media.
Leveraging what others do, and thus their networks
Social Networks - for each network (eg LinkedIn, Instagram, Facebook and Twitter)
Audience profile of the network and how that matches your marketing targets
Key features of the network - how they expect you to use it
What to post - styles of post, image size/formats, when to use hashtags, links, mentions etc
Timing and frequency of posting, including "lifetime of a post"
Sharing and engagement of posts - by you and by your network
Analytics and monitoring that over time
Scope for advertising/influencers, and what you can get for free
Social Network management
Social media calendar
How social affects website SEO
The future of social networking
Package also includes
Pre-visit call 30-45 minutes
Post-visit availability for outstanding queries
Contact us for more details, pricing etc